Content creation

Content creation for web presenceZiva Dog Media authors, creates and legally sources and content of all kinds; commissioned, licensed, written, visual and data. Access to a large database of expert writers, designers, developers and data researchers.

What is content creation?

Content creation is the process of acquiring content for publication. Content may be collected, curated, created in-house or commissioned as new original content, acquired for republication subject to copyright and licensing conditions or accessed and shared via a syndication feed subject to subscription conditions.

Written content

Written content is the staple of content marketing and search engine optimisation. Most search engines and algorithms rely heavily on the words used on a web page. Work that goes into written content includes research, writing, editing, copywriting, copyediting, proofing, fact-checking, articles, reports, quizzes, polls, blogging, direct marketing, display advertising, email content, pay-per-click copy, calls to action, social media, public relations, organic (SEO) content and paid search copy.

Visual content creation

Includes website design, marketing collateral, advertisements, banners, logos, brochures, flyers, offers, pictures, photographs, graphics, illustrations, memes, infographics, slidesows, presentations, screenshots,  applications, UI’s, portals, forms, videos, animations.

Complex content

Includes research, source and organize information and data. Data-as-content projects. Interactive content, widgets, mash-ups, reports, analysis, metrics, categorization, taxonomy, spreadsheets, marketing.

Social media content

Social media content may be defined as the content distributing published works and connecting individuals online. It is every post, comment, recommendation, like, tweet, pin and vote added to social networks, blogs, forums and other user-driven content platforms.

Curated content

Content curation is the process of collecting, organizing, filtering, collating and displaying content according to a set of criteria. It can be used as a means to supplement sparse content or as a way to filter huge amounts of content down to a manageable quantity. Such aggregation of filtering may be done using and automated system or manually. Individuals who specialise in content curation are known as curators, in much the same way museums have curators to select items for collection and display.

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