Content management

 

content management imageZiva Dog Media designs content management systems to suit your business size and budget. Office Suite, off the shelf or custom built.

What is content management?

Content management is a broad term used to cover a range of processes, activities and technologies relating to the acquisition of content, its progress through the design, create, edit, approve for publication process and the administration of a publication schedule.

How is content managed?

Content is typically overseen by a content manager or administrator and involves coordination between requesters (clients), designers, authors, editors, and publishers often using an automated content management system (CMS), designated workflow or a document management system.

What kind of content management system does your business need?

It is impossible to determine the best CMS without an understanding of the content strategy for a given website or business. Depending on the quantity (10 pieces per month, 100 pieces per month, 1,000 pieces per month or more) and type of content (written, short, long, complex, visual, interactive) required, a content repository may be advisable. However, CMS technology can be expensive and if content needs are moderate and uncomplicated it is possible to get by with good organization of folders and file names.

Website content management systems

Many theme-driven and templated websites have built-in content management systems including access-level control. WordPress and Drupal are examples of open source software for building websites and managing content.

Management of content writers, copywriters, designers

With content comes the necessity to manage the individuals responsible for creating it. Many businesses have in-house copywriters, who create direct marketing materials, but fewer have writers able to produce editorial pieces. There is a huge and growing online network of freelance contributors to draw on. Expertise and ability varies widely and, as with anything, typically you get what you pay for. High quality authoritative content is more expensive (and useful) than cheap, low quality, spammy content.

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