We specialize in content creation, online marketing and search engine optimisation strategies aligned with your business strategy.
- Content creation (articles, blog posts, guides, infographics, press releases and more)
- Marketing (content, digital, inbound, social media, targeted)
- Search engine optimisation (SEO, ensures website ranking in search results)
How do we work with you?
It depends on what you want. Get in touch and we can explore options. You could simply order content or we can spend time with you and your existing marketing team to determine if and how content, content marketing and search engine optimization can achieve your business goals.
The technique of content marketing is widely accepted as an effective technique for engaging with consumers, nurturing and generating leads, increasing brand awareness and sales, retaining customers, cross-selling and word-of-mouth marketing. It involves creating, publishing and distributing content. The idea of generating trust using content can seem fuzzy and imprecise. While some present it as an almost magical process, content marketing involves very precise organization, actual writing, designing, and production of content, adherence to editorial schedules and ongoing promotion and interaction across digital media. It is very hands-on.
We aim to take the mystery out of content marketing and provide you with specific and actionable items. One of our favourite quotes is by Michael Porter, and economist, researcher, published author and professor at Harvard Business School. He said,
“The essence of strategy is choosing what not to do.”
It is the same with content marketing strategy. The possibilities can be overwhelming. What type of content to create (forty-five different kinds at last count)? Where to publish (website, blog, third party media, social media, offline, other)? Which social media platform to use (LinkedIn, Facebook, Twitter, Pinterest, Instagram, other)? What goal to strive for (traffic, brand awareness, likes, shares, leads, sales, recommendations, more)? We help you decide exactly what is possible and how to do it. We know you cannot do everything, nor is that desirable.
Content marketing and your business
We assess if and how a content marketing strategy can complement and enhance your existing marketing activities. If appropriate, together with you, we devise and document a content strategy that takes into account your budget, available resources and goals.
Our aim is to enable you to execute on your content marketing and search engine optimisation strategy. However, we undertake as many or as few of the following as suits your budget, capability and resources:
- Web presence audit & review of SEO
- Evaluate content assets
- Devise content marketing strategy
- Agree on specific goals and metrics
- Manage content sourcing
- Measure success
Data sourced from Content Marketing in the United Kingdom: Engagement and Leads Take Center Stage [Research], The Content Marketing Institute, December 10, 2014